Digital & Traditional Design • Strategy • Creative Direction
TV • BRANDING • POS
NAPA auto parts had a problem. A catchy jingle, but no real resonance with customers. We discovered that NAPA doesn't just sell parts, they sell the expertise of their employees and the Know How that their name stands for. We chose to bottle up that Know How and put it on the shelf. Not just for show, either. NAPA used the can all over social media, and fans added their own. Stores received actual Know How Cans, talking keychains, coin banks, NASCAR-branded items and more as part of a huge marketing extension.
Big Can (Super Bowl) :30
Some of the many Facebook Posts and Twitter images once the NAPA Know How Can Debuted
Napa Know How Keychain
Hook Me Up :30
Sweep The Leg :30
Some of the endless marketing extensions using the NAPA Know How Can
ORGANIC SOCIAL • PAID SOCIAL • BRAND ASSETS • BANNERS
Vitamins is a new site, touting understanding what you need in supplements and knowledge of your journey. Personal Wellness is a space with lots of opportunity, and exploring the language and visual identity that creates the brand tone is one of the things I love to do. Wether it’s organic social ads, or ads targeted by their placement in apps or on sites, the data can help us craft the right message, and still be true to the brand essence.
TV • OOH • Print
The beloved brand run by Dave Thomas was clawing its way back after his passing. With Red, a unique character with her own point of view of the fast food world, we built a long running campaign that became part of pop culture and helped keep the Hamburger chain in the No. 2 spot in America. Always a little irreverent, we made great food a great value, and weren't afraid to go big.
Awesome Judy :30
Movie Night :15
Wendy's What You Got :45
DIGITAL • BRAND IDENTITY • GRAPHIC STANDARDS
A small business with a fantastic market niche came to me for some banner ads. The owners knew their consumer and knew their service, but perhaps weren't singular in focus about their brand. I transitioned them into understanding the Brand's Mission, offered them a more unique identity and created a graphic system that felt less trade magazine, and more trusted partner. Using simple imagery and classic graphics, the site and it's accompanying materials instantly became as modern and stylish as the founders envisioned.
MOBILE • TV • YOUTUBE CHANNEL DESIGN
Everyone eats, so everyone has dirty dishes. Which means everyone should know just how effective Cascade is for burnt-on, baked-on messes.
Animated Facebook Campaign
Managed the team creating this literal-meets-your-kitchen campaign.
Recipes For Disaster - Firecracker Chicken
Recipes For Disaster - Flame Grilled Steak
TV • PRINT
The "grandma mint" was the originator of the fresh breath category. A beloved brand that needed a shot in the arm. It was time to get a little weird in TV, and a little sweet in print.
DIGITAL • SOCIAL • EMAIL • LANDING PAGES • ANIMATED BANNERS
A current freelance assignment, my experience in the fiber-optic space and B2B design experience allows me to pursue new and interesting options. Here is an example of an email designed to attract new customers. The second one is a design I’m trying to move them towards, not only to break through the clutter of an inbox, but give the brand identity from top to bottom.
BROCHURE • TRADE MATERIALS
So it looks like this "hybrid" thing is here to stay. And Cadillac is at the front of innovation, with a dual-power hybrid system. There are 2 tank doors on their flagship sedan, just don't mix them up.
MOBILE PLATFORM CONTENT
When a game-changing television company creates an App that connects the best of what they do to their customers, you gotta let them know. So this series of online videos and mobile content informs whether the volume is on or not.
MYFiOSApp Anthem Android Mobile Video
Movile Remote DVR Mobile Video
Movie Night Mobile Video
Home Monitoring & Control Mobile Video
TV • DIGITAL • MOBILE • POS • Digital Content
Easy? Check. Effective? Check. Fun? Super-check. Swiffer cleans almost everywhere in your home, and you can't help but to smile while it's happening.
B2B • EMAIL • INTERNAL COMM • OOH • BRANDING
A huge company usually has a huge footprint. So how do they do their part to go green? They use their most powerful resource - their employees. They realize that if everyone does a small thing, it can really add up. So employees from across the company sat for portraits to become part of something bigger. Much bigger.
Network Effect Banner
Network Effect Banner
Network Effect Banner
For ExxonMobil's marine business and hauling lubricants, technology is at the heart of their product. They need to run smarter than anything else, and conform to international standards wherever they go.
NYC LAUNCH • GUERRILA • TV • PRINT • OOH
When a cellular company thinks they can take on Big Cable, they need some smart work and some big noise. And when you come to NYC thinking you're the best, you're gonna need to prove it with attitude.
Complaint Box :30
FiOS System: Movers :30
TV • PRINT
When a brand goes to any length to bring the best of Italian food to your freezer, if you're an Italian chef, you'll do anything to stop them.
And if you're a creative, you go to the source and shoot.